Do you remember the good old days, when public radio and TV really was public? I am increasingly disgusted with the "commercials" I hear on NPR and public TV. I mean, do they think we're stupid or something? We can recognize a commercial when we hear it.
It turns out that the advertisements on public radio and TV have changed since the good old days. They are called, "enhanced underwriting credits", and they have every element of a commercial except for two things: they don't occur in the middle of a program, and they don't contain a call to action.
Still, in our local case here, 91% of the funds for WBUR in Boston are derived from either enhanced underwriting or public fundraising. Which brings me to my next point. WBUR is fundraising again, and I am boycotting the fundraiser again. I'm particularly pissed this time around, because they are trying to position this fundraiser as this little mother's day thing. And it does seem as though they are not completely hijaking all of the usual morning and afternoon commute shows for fundraising. But they are taking five to ten minutes every half hour or so, which is almost worse.
I'm very unhappy that they are fundraising again. I am a public radio supporter, but I object to the frequency with which they run these things, and I resent the disruption that they cause. There must be a better way.
I am at the point where I would rather purchase public radio than fund it. I mean, even though I contribute to the station, I am rewarded with the two things I hate the most about public radio: more fundraisers, but more importantly, commercials. Why should I pay to support public radio when they are going to continue to push the limits of enhanced underwriting. What's next, "premium underwriting" with program interuptions and jingles?
Check out this article, from the Columbia Journalism Review, that talks about some of these issues, including a brief explanation of what happened when Christopher Lydon and Mary McGrath left The Connection on WBUR in Boston.
It turns out that the advertisements on public radio and TV have changed since the good old days. They are called, "enhanced underwriting credits", and they have every element of a commercial except for two things: they don't occur in the middle of a program, and they don't contain a call to action.
Still, in our local case here, 91% of the funds for WBUR in Boston are derived from either enhanced underwriting or public fundraising. Which brings me to my next point. WBUR is fundraising again, and I am boycotting the fundraiser again. I'm particularly pissed this time around, because they are trying to position this fundraiser as this little mother's day thing. And it does seem as though they are not completely hijaking all of the usual morning and afternoon commute shows for fundraising. But they are taking five to ten minutes every half hour or so, which is almost worse.
I'm very unhappy that they are fundraising again. I am a public radio supporter, but I object to the frequency with which they run these things, and I resent the disruption that they cause. There must be a better way.
I am at the point where I would rather purchase public radio than fund it. I mean, even though I contribute to the station, I am rewarded with the two things I hate the most about public radio: more fundraisers, but more importantly, commercials. Why should I pay to support public radio when they are going to continue to push the limits of enhanced underwriting. What's next, "premium underwriting" with program interuptions and jingles?
Check out this article, from the Columbia Journalism Review, that talks about some of these issues, including a brief explanation of what happened when Christopher Lydon and Mary McGrath left The Connection on WBUR in Boston.